Marketing Automation
Marketing Automation That
Actually Connects to Your CRM
Lead capture, email sequences, campaign triggers, and attribution — connected to your CRM so sales sees what marketing does and marketing knows what closes.
Connect Your Marketing StackThe Problem
Marketing and Sales Are Running Blind
Leads come in from forms, ads, and referrals. They land in a spreadsheet or an email inbox. Someone manually adds them to the CRM. Maybe they get a follow-up email, maybe they don't. When a deal closes, nobody can trace it back to the campaign that generated it.
Marketing doesn't know which campaigns produce revenue. Sales doesn't know what marketing sent the lead before they called. Everyone's guessing.
Marketing automation fixes this by connecting lead capture, nurture sequences, and CRM data into one automated flow.
Common marketing automation gaps:
What We Build
Marketing Automation That Works
We build the technical infrastructure that makes marketing automation deliver results, not just send emails.
Lead Capture Automation
Forms, landing pages, and chatbots that capture leads and push them into your CRM instantly with full source tracking.
Email Sequences
Automated nurture sequences triggered by form submissions, page visits, or CRM events. The right message at the right time, without manual effort.
Campaign Triggers
Website behavior, email engagement, and ad interactions trigger the next step in your marketing funnel automatically.
Lead Scoring
Automatically score leads based on engagement, fit, and behavior. Sales gets notified when a lead is ready, not when they feel like checking.
Attribution Tracking
Connect ad platforms, UTM parameters, and CRM deal data so you know which campaigns generate revenue, not just clicks.
List Management
Dynamic segmentation based on CRM data, engagement history, and custom properties. Lists that update themselves.
The Connection
How It Connects to Your CRM
Marketing automation without CRM integration is just email blasting. Here's how we connect the two.
What flows from marketing to CRM:
- New leads with full source attribution
- Email engagement history (opens, clicks, replies)
- Lead scores and qualification status
- Campaign membership and content engagement
What flows from CRM back to marketing:
- Deal stage changes trigger different sequences
- Closed-won data for revenue attribution
- Contact properties for dynamic segmentation
- Unsubscribe and opt-out sync across systems
The Big Picture
How It All Connects
FAQ
Common Questions About Marketing Automation
What marketing platforms do you work with?
HubSpot, Mailchimp, ActiveCampaign, ConvertKit, and others. If the platform has an API, we can connect it.
Can you set up email sequences?
Yes. We build automated sequences triggered by form submissions, website behavior, deal stage changes, or any event in your connected systems.
How does this connect to my CRM?
We connect your marketing platform and CRM so leads, activities, and attribution data flow both ways. Sales sees what marketing sent, marketing knows what closed.
Do you handle marketing strategy?
We handle the technical automation — workflows, system connections, data flow. You or your marketing team own strategy and content.
What about lead attribution?
We connect ad platforms, forms, and CRM deal data so you can see which campaigns generate leads that actually close. Revenue attribution, not vanity metrics.
Ready to Connect Marketing and Sales?
Tell us what marketing tools you're using and what CRM you're on. We'll show you how to connect them.
Start a Conversation