MLS Integration

MLS Data Where
You Actually Need It

Listing data sits in the MLS. Your CRM, website, and marketing tools need it too. We pull MLS data via RETS and RESO Web API feeds and push it where it belongs.

Connect Your MLS Data

The Problem

MLS Data Is a Silo

The MLS is the source of truth for listing data — but it's designed to be searched by agents, not consumed by your business systems. Your CRM doesn't know about your listings. Your website relies on fragile IDX plugins. Your marketing can't target based on listing status.

MLS data access has two standards: RETS (the legacy protocol) and RESO Web API (the modern replacement). Both require technical expertise to implement correctly — authentication, data normalization, photo handling, and compliance with MLS rules.

We've built real estate websites with MLS integration and understand the data model from property types and status codes to photo URLs and virtual tour links. We know what the data looks like and how to make it useful in your systems.

Where MLS data should flow:

MLS → CRM Listings as property records, linked to agent contacts. Status changes and price updates sync automatically.
MLS → Website Listing data, photos, and details displayed on your website with proper search and filtering. No fragile plugins.
MLS → Marketing New listings trigger email campaigns. Price reductions trigger retargeting. Status changes update ad copy automatically.
MLS → Analytics Listing data in your data warehouse for market analysis, days-on-market tracking, and competitive reporting.

What We Build

MLS Integration Services

We handle the technical complexity of MLS feeds so your systems always have current listing data.

RETS Feed Integration

Connect to legacy RETS feeds, handle authentication, parse listing data, and normalize it for your target systems.

RESO Web API

Modern OData-based MLS access. Cleaner protocol, better performance, and the direction the industry is moving.

CRM Listing Sync

Push MLS listings into your CRM as property records. New listings, price changes, and status updates sync on a schedule you choose.

Website Integration

Listing data, photos, and property details on your website with search, filtering, and map-based browsing.

Photo Management

MLS photos downloaded, optimized, and served from your infrastructure. No broken image links when MLS feeds change.

Multi-MLS Normalization

Operating across MLS territories? We pull from multiple feeds and normalize the data into one consistent format.

The Big Picture

How It All Connects

MLS integration data flow diagram

FAQ

Common Questions About MLS Integration

What is RETS vs RESO Web API?

RETS is the legacy protocol. RESO Web API is the modern replacement based on OData standards. Most MLS systems support one or both. We work with either.

Can MLS data feed into my CRM?

Yes. We push listing data into your CRM as property records. New listings, price changes, and status updates sync automatically.

Do you build IDX websites?

Not as a standalone service, but we integrate MLS data into existing websites and custom applications. We've managed real estate websites with MLS integration.

How often does data refresh?

Depends on your needs. Most integrations poll for changes every 15 minutes to 1 hour. We configure the interval based on your use case.

Can you pull from multiple MLS systems?

Yes. We pull from each MLS and normalize the data into a single consistent format for your systems.

Get Your MLS Data Working Harder

Tell us which MLS you're on and where the data needs to go. We'll scope the integration and get your listings flowing.

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